A 24/7 home shopping channel promoting a range of products featured in an informational style in specially produced segments on television.
Digital content is delivered to the You.TV app via watermarking technology providing a faster and more effective interactive engagement with potential customers than that provided by www/1300/QR code formats. The value for those using the app is frictionless purchase service, extended ad content with special offers and the opportunity to shop a range of additional products.